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A rising tide lifts all boats — and it's comparative story with expanded site authority. What variables are influenced as you improve PageRank or Domain Authority, and how? In the present Whiteboard Friday, Cyrus subtleties seven SEO forms that are made simpler by a solid interest in third party referencing and developing your power. Video Transcription  Howdy, Moz fans. Welcome to another release of Whiteboard Friday. I'm Cyrus Shepard. Brisk Whiteboard this week. I need to discuss joins. We know in SEO we love joins. Everyone needs connects. Yet, why? What do joins accomplish for you? They do an amazing sum for you that we at times don't understand. So the title of the present Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So for what reason did we pick PageRank and Domain Authority? All things considered, these are the two calculations that measure interface power, both the quantity of connections and the amo...